How Is Mars Using Google's Gemini Enterprise?

Mars announced on April 22, 2026 that it has designated Gemini Enterprise as the primary AI operating system for its global workforce, expanding a long-standing strategic partnership with Google Cloud into a company-wide deployment covering its Petcare, Snacking, and Food and Nutrition segments.

The move is designed to address a specific organizational challenge. Mars manages a vast ecosystem of data and legacy systems across its portfolio of brands, including Royal Canin, M&M'S, and Ben's Original, as well as a network of veterinary services and pet health diagnostics providers.

According to the press release, institutional knowledge built over decades has been fragmented across disconnected applications, limiting how Associates can access and act on it. Gemini Enterprise is being deployed as a unified hub to reduce that friction.

"Our digital investments at Mars enable unlocking the potential of our Associates and delivering real, sustainable business value that supports our growth," said Marina F. Bellini, Global Head of Digital Technologies at Mars Incorporated and President at Mars Global Services.

He said their strategic partnership with Google Cloud on Gemini Enterprise builds on years of great learnings and innovation, and strengthens the modular architecture powering their proprietary AI platform, Mars IQ.

Three Deployment Areas

The Mars deployment is organized around three distinct use cases. The first is Growth Orchestration, where Marketing, Sales, and R&D teams are using Gemini Enterprise as an orchestration platform through an agentic model called One Demand AI.

Associates can use AI to assist with innovation, generate creative briefs, and produce preliminary brand assets, giving external agency partners data-driven foundations for global campaigns rather than starting from scratch.

"We see incredible potential in our partnership as we bring solutions like One Demand AI to Mars, accelerating our growth pillars of innovation, brand building and end-to-end sales execution," said Gülen Bengi, Lead Global Chief Marketing Officer at Mars Incorporated and Global Chief Growth Officer at Mars Snacking.

The second area is Unified Enterprise Search. Gemini Enterprise creates a single secure entry point for information across Mars' entire infrastructure, allowing Associates to access insights previously trapped in data silos.

A research scientist can now query decades of internal nutritional studies alongside real-time market data in a single search, a process that previously required months of manual research.

The third area is Secure Agent Consolidation. Through Gemini Enterprise's low-code and no-code environment, Mars Associates can build their own AI agents tailored to specific operational needs, from factory diagnostic tools that help technicians troubleshoot production lines to supply chain agents that identify ingredient sourcing alternatives.

Governance features in Gemini Enterprise ensure every tool built is secure, compliant, and consistent with Mars' operational standards.

Karthik Narain, Chief Product and Business Officer at Google Cloud, described the deployment as Mars "pioneering a model where AI acts as a collaborative partner to the workforce."

The rollout of Gemini Enterprise across Mars' global organization will continue throughout 2026, building on a multi-year partnership focused on digital transformation and responsible AI use, according to the press release.